The hype assumes “peptide” automatically means targeted skin repair, when that label covers everything from well-studied topical ingredients to molecules with wildly different biology. The word itself is doing an absurd amount of marketing work.
Which part of the hype are you seeing most—anti-aging, healing, or “glow”? It matters because big claims can shape people’s expectations and spending long before there’s a clear sense of what these products can realistically do.
Discussion 17